Saturday, February 27, 2016

Managing the paradox: the valuation of knowledge and knowledge management:analyzed by Penelope Yates-Mercer and David Bawden Journal of Information Science 2002; 28; 19 DOI: 10.1177/016555150202800103

(A summary posted in compliance with IKM Unit 2: Assignment 3)




This paper reviews some recent approaches, setting them in a context of wider philosophical and pragmatic issues. It identifies some paradoxical qualities of information and knowledge at the heart of this topic, and considers their implications.

It considers both the more philosophical aspects of valuing information and knowledge and the more pragmatic issues of evaluating knowledge management initiatives (the knowledge economy evaluation is outside the scope of the paper).

Information and knowledge cannot realistically be regarded as a static resource, to be accumulated and stored. It has a formative, self-organizing character, with the capability to change the organization or society within which it exists. (The word itself, after all, comes from the Latin ‘infomare’; to give form to.) These considerations led to the idea that the management of information resources needs rather different treatment from others, particularly in the assignment of a financial value, this idea, in turn, pointing to the paradox noted above.

There are two philosophical stances which may be taken, each of which leads to a simple model, which in turn can lead to action, in the formulation of an information, or knowledge, management programme. These models may be referred to as the ‘scalar’ and ‘cognitive’ models or, less formally, as the T.S. Eliot and L.S. Lowry models.

Scalar/pyramid/T.S. Eliot model regards information, knowledge and related concepts as closely related entities which can be transformed into one another, outside the human mind. It is a common sense model, relying on an appeal to the intuitive difficulty of distinguishing between information and knowledge in normal discourse.

Cognitive/L.S. Lowry model regards knowledge as something intrinsic to, and only existing within, the human mind and cognition. Knowledge, being subjective, cannot be directly transferred or communicated from one person to another, but must be converted into information first. Information is then regarded as the objective – and therefore communicable and recordable – form of knowledge. Information is thus the bridge between the subjective knowledge in people’s heads.

The author approaches to information management and knowledge management is by comparing the models  on  which  of these two models is accepted, explicitly or, more probably, implicitly, within an organization will determine how information and knowledge are understood, and what approach to their management and valuation is followed.

An organization which believes in the scalar model, in which information is transformed into knowledge by value-added processes, will think of knowledge management in terms of a particular kind of information management. It will develop ‘know-how databases’, and ‘knowledge stores’, and will try to ‘capture’ the organization’s knowledge in software. In practice, this often results in the creation of extensive intranet or groupware systems. There will be no clear distinction between information and knowledge resources in such an organization, and many of the assumptions of information resource management (noted above) may well be applied universally. The value of information and knowledge will be assessed in essentially the same way, and there may well be a reliance on metrics to cover both.

An organization which believes in the cognitive model will believe that knowledge resides in the minds of its employees, and cannot realistically be ‘captured’. Instead, such an organization will implement knowledge management largely by cultural means, by organizing their physical space appropriately, and by using appropriate communication tools – thus encouraging and enabling staff to share their knowledge. Examples are: financial and other rewards for knowledge sharing; provision of well-appointed informal meeting areas; encouraging face-to-face discussion rather than e-mail communication. There will typically be a clear distinction between information management and knowledge management in such organization, the former being managed by systems, and the latter by policies [11]. The value of knowledge in such organizations will be assessed by methods which closely relate the knowledge assets of an organization to its overall value and performance.

There are two other points, of particular importance to the management of information and knowledge, and to its valuation, may be made about Polanyi’s tacit knowledge.

Holistic, involving an appreciation of things in their totality; Polanyi refers to this as an ‘indwelling’. An attempt to focus on the ‘particulars’, the detailed and tangible make-up of the thing, destroys what Polanyi regards as the ‘truer’ tacit appreciation. Hence, an attempt to formalize and make explicit tacit knowledge, in the belief that what will be obtained is a more effective form, must be doomed to disappointment.

Stimulation of innovation and creativity, Polanyi argues that tacit knowledge carries within itself ‘a tacit foreknowledge of yet undiscovered things’ [14, p. 145], and argues that all innovation is based upon tacit, rather than explicit, objective knowledge. If this is accepted, then it must have strong implications for any information service provision which has as its aim promotion of innovation. (The issues here are also subtle: Johannessen et al. [15] point out that tacit knowledge within an organization may be both a resource for, and a barrier to, innovation.)

The authors reached to conclusion that performance measurement generally has changed considerably in recent times as notions of ‘performance’ have evolved. ‘Key performance indicators’ are important in some sectors, especially for benchmarking service provision and quality.

With the assumption that  
-difficulty of assessing effectiveness (as distinct from efficiency) remains a conundrum in many circles;
-complex to apply performance evaluation to the more tangible aspects of the organization;
If progress is to be made, within and between organizations, and including the service and not-for-profit sectors too, the development of valuation tools needs as wide a community of support as possible [30], to produce metrics which have widespread support and which can be used for comparative purposes. Yet at the heart of the problem lies the information and knowledge paradox, which must be factored into any valid evaluation of knowledge management.